News
Why are we encouraging our teams to use social media?
In July we launched our Let’s Share campaign to our staff. The campaign aims to raise awareness of the Bouygues group’s social media pages and encourage staff to share their own stories about their work and the company on their own social networks with confidence. Why? We felt strongly that empowering our people to take ownership of their professional profiles was a win for themselves, the company and the wider industry.; they will be able to position themselves as experts, showcase our diverse and multi-skilled workforce, and raise awareness of what it’s really like to work at Bouygues.
We knew some of our people were keen to write about their work on social media and many were already doing so. But we also wanted to find out a bit more about the reasons why many others didn’t. Was it because they simply didn’t want to or was there more to it?
Here’s what we found out:
- 77.5% of the staff we surveyed at our events had a Linkedin profile but only 26.5% posted about their work or the company
- 77% of those who told us they didn’t post about their work or the company, said it was because they didn’t feel confident in doing so, or were afraid of doing or saying something wrong.
We organised a number of site-based Let’s Share events throughout the country covering ways to boost their professional profile using Twitter and LinkedIn, giving them an insight into what makes up their digital footprint and walking them through our social media guidelines. As a result of those workshops, 88% said that they felt more confident sharing content about their professional life on social networks.
We hope that equipping our workforce with clear guidelines on how they can post about their job on social media in a way that is safe for both themselves and the company will help foster a culture of empowerment and trust.
We are really excited to see the stories our people will be sharing about their jobs, help demonstrate how they bring ideas to life and what it’s like to work at Bouygues.
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Find all the topics that make Bouygues Energies & Services news: projects, innovations, public and client events, partnerships, press releases ...
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- Bouygues Energies & Services have helped plant over 235 trees in Malawi with the help of Fruitful Office
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- Earlier this week we spoke to Jo Adams, one of our lead Interior Designers
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- Bouygues Energies & Services support Bouygues Construction is continuing to sow its seeds in Australia.
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- Food sustainability is about culture, health, equity and respect for the planet we live on.
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- where we provided a solution to help improve the internal air quality
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- One for the diary, 11th November 2020, 2pm - 3pm (GMT)
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- Provide renewable energy produced from the North Sea Wind Farms to homes across Germany by 2024.
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- There has always been a huge importance on reducing our Global footprint, to ensure a sustainable future
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- We're providing a safe long term solution to protect our healthcare workers
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- ExCel London on the 11th – 12th March 2020
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- Project Manager Aaron Yule will lead the team in charge of transforming Ashford's lighting.
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- Gold Award for our continued focus on sustainability
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- Bouygues Energies & Services are Exhibiting at this year’s DCD Event, 5 -6th November 2019, Old Billingsgate, London.
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- Brent are saving money, saving carbon and creating a safer place to live and work.
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